Elma's Biography

Elma Reis is versed in all aspects of the fashion industry. Born and raised in Brazil, she began sewing at the age of seven, using her mother's sewing machine to design and sew clothes for her playmates' dolls. As she grew, so did her love of fashion and her dressmaking skills. Her talent and abilities gained her entrance to a prestigious haute couture school, and from there she embarked on her career in the fashion business.

In 1984, Elma came to the United States and enrolled at the Fashion Institute of Technology. At the same time, and since then, she has worked for various companies/designers. She was a sample/pattern maker for Isaac Mizrahi, who inspired her to create and design. It was while working for Helen Morley that she developed her passion for creating bridal gowns. In 1998, she joined Couture Bridal Collection as their head pattern maker, and in 2001 took over the position of designer.

It was time to break out on her own and use her broad range of talents, skills, experience and knowledge. In 2003, she formed a company that purchased Couture Bridal Collection and renamed it Couture Bridal by Elma Reis.

Elma's first lines have been a tremendous success. Her gowns are known for their timeless appeal, luxurious fabrics, detail, simplicity and exceptional fit. Couture Bridal by Elma Reis is also known for quality, service and the ability to accommodate all kinds of changes to satisfy the most demanding bride.

Elma's love of her work is one of the most important factors in her success.